“Making a Connection”, the Neural Plasticity Research Lab of Emory University.
Logo Design + Identity
The Neural Plasticity Research Lab is focused on improving our understanding of the adaptive capacity of the human nervous system, and utilize those learnings in rehabilitation strategies.
The objective was to develop an logomark which represents the lab’s core practice and reflects it’s attributes: innovative, trustworthy and an exciting initiative. Due to the lab being part of the university, it’s name could not accompany the logo.
I developed an icon and tagline which represents brain imaging and stimulated brain activity. Neuron connectivity is shown through the dots “Making a Connection”. The icons resemblance to a finger print represents human uniqueness and complexity.
Role: Concept, Design