Gala in Oz: A magical evening in support of sick children

ILLUSTRATION + EVITE + MICROSITE

The Ronald McDonald House BC holds an annual charity gala to help provide a home-away-from-home for sick children and their families. The 2011 gala theme was the childhood classic – Wizard of Oz.

We developed a whimsical parallax microsite with fun interactive elements like a working hourglass and an animated Toto. I used a combination of digital illustration and photo manipulation techniques to create the scene, resulting in a colourful fantasy land.

The project won the the 2011 Lotus Award for Best Public Service Campaign.

 

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Role: Design, Illustration, Web-ready Production
Agency: We the Collective
Art Direction: Andrew Macphee
 
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