Gala in Oz: A magical evening in support of sick children
ILLUSTRATION + EVITE + MICROSITE
The Ronald McDonald House BC holds an annual charity gala to help provide a home-away-from-home for sick children and their families. The 2011 gala theme was the childhood classic – Wizard of Oz.
We developed a whimsical parallax microsite with fun interactive elements like a working hourglass and an animated Toto. I used a combination of digital illustration and photo manipulation techniques to create the scene, resulting in a colourful fantasy land.
The project won the the 2011 Lotus Award for Best Public Service Campaign.
Role: Design, Illustration, Web-ready Production
Agency: We the Collective
Art Direction: Andrew Macphee