Be Part of the Plan: A fundraiser in support of sick children


The Ronald McDonald House Charities help provide sick children with the opportunity to be with their families during treatment.

Every year, the charity puts on a fundraising gala. 2012 marked their 10th anniversary and supported the construction of a new home. The theme was “Be Part of the Plan” and revolved around the home’s blue prints.

I was tasked with developing a fun and interactive microsite which would serve as the event invitation and utilize a stop motion animation of the blue print folding into an origami bow tie.

The result was a simple, interesting and elegant parallax scrolling experience.




Role: Design, Web-ready Production
Agency: We the Collective
Art Direction: Cossette
Oragami by: Joseph Wu
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